Creating a Powerful mindset for business SUCCESS is critical

Creating a powerful mindset for business is critical, I should know because I learned the hard way.

Back in 2002, aged 30, I decided that being the boss of my own time and destiny was my future. If I’m honest, I felt I had no choice. I’d been made redundant three times in as many years and realised the financial safety and job satisfaction I was seeking did not lie with any employer; it was time to do it differently.

I started confidently, believing I knew more than most about sales, marketing, promotions and finance thanks to a successful career I’d started when I left school at just 16. On paper, I was more than prepared. But doing it for myself? That was a completely different matter altogether. Creating a powerful mindset suddenly mattered far more than my CV ever had.

The Doubts Crept In

I re-mortgaged my house and gleefully spent my own money on advertising and branding, websites and systems. However, as I got deeper into the setup, the overwhelm crept in. It was like navigating a minefield, and this was just as the internet was being integrated into the world, too. The weeks turned into months, and I was still not generating an income. The fear quietly began to take over.

What if I couldn’t make any sales?
What if the childhood bullies were right about me?
What if I actually had to go and get another job that took more than it gave?

The ‘what-ifs’ were relentless. I was stuck in feelings of terror of getting it wrong and losing money. Decision fatigue was very real, and my ego definitely wasn’t keen on failing (it still isn’t). You see, no one tells you that without creating a powerful mindset, even the most capable people can grind to a halt.

Creating a Powerful Mindset: When Everything Changed

During this period of self-doubt, after one of my regular long dog walks that I often did to avoid making sales calls or getting clients, everything suddenly changed. I got home, made a cuppa and switched on the TV. I was met with the fast-paced QVC channel, and there was Tony Robbins, blasting from the screen, talking about getting the edge and changing your state to reclaim personal power.

It felt like he was talking directly to my soul. To my fear. To my frustration. To my overwhelm. To me!

I nodded along, released a few tears, felt hope for the first time in months… and yes, I got my credit card out.

Listening to those sequential tapes and CDs (remember those?) was like breathing fresh air into my otherwise gloomy, doubting self-talk. For the first time in months, creating a powerful mindset felt possible. I started thinking, “‘I absolutely can do this, why not me?”

I listened to Tony on my Walkman, repeating phrases, getting myself into a peak state, visualising my future success, feeling my dream as if it were already a reality. And slowly…things started to shift.

Remembering Who I Was and Who I Could Be

As my mindset changed, I remembered who I was before the painful rejection of redundancy. I realised just how many skills and natural talents I already had to support my venture. Creating a powerful mindset helped me to reconnect with my confidence. I picked up the phone, negotiated with certainty, and managed my emotions instead of allowing them to manage me.

And I started to get clients. I began making money.

That’s when the personal development junkie in me was born. My understanding of myself deepened, and my belief in mindset coaching embedded itself into my soul, for life. I vowed that I would never work for another rubbish leader again. I’d become the leader I needed, and I would lead others.

Creating a powerful mindset wasn’t just an option anymore; It was foundational.

A Twenty-Four Year Journey

Fast forward 24 years and four businesses later, and I’ve stayed true to that promise.

In 2015, I trained as an NLP Trainer. I then added my own twist, blending other methodologies to create the Deep Structure NLP Coach Certification Programme, with ‘built-in’ Mindset for Business Mastery.

This programme blends online and live support to develop confident, courageous, highly skilled, and supported coaches, all grounded in creating a powerful mindset for their clients. These coaches are invited to join me in my ‘She-Coaches Revolution’ mission: to change a million lives in the next 10 years. This is my legacy.

Why Coaches May Struggle Without the Right Mindset

Often, coaches and practitioners qualify, then allow their skills and talent to fall by the wayside. I will not let that happen. So many talented coaches remain stuck in their way, because they couldn’t find THEIR way to build an authentic and enjoyable business, and a business without paying clients is just a hobby. The harsh reality is that many brilliant, talented people struggle to make money from a business with desire alone.

Building a business also takes:

• Skill
• Time
• Strategy
• Structure
• Consistency
• And courage

And courage is impossible without creating a powerful mindset.

So, today, I stand with and as the leader of an incredible community of people who want to change lives, because the world needs high-quality coaching now more than ever.

Resetting the Mindset for Business Success

I have published a book to run alongside my coaching. If you would like to learn more about creating a powerful mindset for your business, you can access it here:

https://viviennejoy.com/product-category/books-cards/

The paperback, audio and Kindle versions begin with an amusing CV of jobs where both disempowering and empowering beliefs were formed. The following 14 chapters dive deep into mindset reset essentials — uncovering what’s really blocking success.

Each chapter ends with an NLP-based coaching task, allowing the reader to release outdated safety-based beliefs and step fully into creating a powerful mindset for success:

• EnjoyAbility – Building the map of your joyful business impact state
• PossAbility – Wheel of life clarity
• Self-TalkAbility – Rewiring inner dialogue
• BelieveAbility – Building new empowering beliefs
• AccessAbility – State creation and consistency
• VulnerAbility – Authentic connection and influence
• CredAbility – Becoming the trusted authority
• CapAbility – Future-pacing your best business self
• ChangeAbility – Understanding when “the same” isn’t safe
• ProbAbility – Escaping what keeps you stuck
• LearnAbility – Curiosity over complacency
• ConfidenceAbility – Unshakeable presence
• PalpAbility – Bringing it all to life
• AccountAbility – Purpose-driven success

You can also access original and new video downloads totally free here:
https://viviennejoy.com/mindset-for-business-book-downloads

Conclusion: Mindset Is the Real Strategy to Any Successful Business

Learning NLP or qualifying as a coach in NLP is just the beginning. Letting go of your own limiting beliefs is what clears the path to performance, resilience and growth.

Creating a powerful mindset is not a ‘nice to have’; it is critical. So, my top tip get your mindset right for business success.

Because when you change your mindset, everything else finally has room to work.