Vivienne Joy helps Leaders all over the world get their NEXT LEVEL mindset & skillset for business impact!
I’m known by many as a Provocative Transfromation Coach, Energy Activator, a Power Connector, Change Facilitator and a definite Leader; bringing NEXT LEVEL PURPOSE (NLP), communication skills, business knowledge, coaching and strategic mentoring through expert guidance, lived experience and lots of coaching qualifications to help you ESCAPE, FIND YOUR NEXT LEVEL to learn, grow, connect, ENJOY, EVOLVE and THRIVE in life and business!
My friends, clients and incredible Coaching peers would class me as a driven, influential entrepreneur with a MASSIVE legacy vision. It is fair to say, I’ve already created a lifelong business that I love and enjoy being in every day of my life and in May 2015, I launched She-Enjoys™. If you do what you enjoy, you never work a day in your life!
Why it all began… I found, through years of business networking and personal development events; those I enjoyed the most and got the most value from weren’t those that just talked about business, or met stupidly early every morning with forced referrals… I liked the fun, high energy gatherings where I got to hear about the REALITY of owners successes, failures and challenges to ignite inspiration in me and my business. Where I could share, care and explore possibilities and make true business friends. I wanted to create something unique and started working out how!
Like many of my business idols, I started work very young. By 14, I was successfully selling via party plan (home co-ordinates and jewellery), working as a Waitress in a carvery and on Saturdays in a shoe shop (I still love food, shoes, jewellery and home co-ordinates!) My Dad wasn’t too happy about ferrying me around, but I soon worked out that I liked to keep my mind busy and feel successful, plus I have expensive taste! There was no way I was going to end up with the limited funds that my parents had when I reached retirement age. I was not going to live their poverty story!
My Dad was a true grafter… He was working the day before he died at 74 as a building contracts manager. He loved work, but did so the hard way and not the smart way.
My Mum never worked and didn’t drive a car… She did however support, encourage and empower me. She helped me drive my career; always saying “You’ll never be successful if you work for someone else – start your own business – be your own boss!” I guess the internet brought opportunities to me that simply didn’t exist in their days. Sadly, it wasn’t until their death in 2002 and 2003, that I decided life was very bloody short and I should follow my dreams (or theirs for me) as quickly as I could… I like to think they are smiling with me as they watch my life unfold, saying ‘You go girl, show them what you’re made of!’ And I absolutely am!
I didn’t go to University, I HATED school and knew I’d hate Uni too! I wanted to earn money and learn how business worked. I made sure I found out… Over the years, I was determined and worked hard for small family owned businesses, onto senior management roles and big companies such as Volvo and American Express in sales, finance, marketing and project roles. All the time, I seemed to intuitively see the bigger picture of the business I was employed by, so much so that I then started to be Director, General Manager. Then realised, I would never be happy until I was Managing Director where I didn’t follow, but was the leader!
In 2002, I needed something other than drinking and drugs to focus on to recover from being orphaned and in such painful grief through the worst 8 months of my life, I started my first .com business. The internet was relatively new and so was I. We learnt together. I did some cracking deals with International manufacturers and imported and sold online; sugar free, diabetic and low carb products to supply the every growing followers of the Atkins Diet. It was an amazing journey of failures and success in equal measure. I made quarter of a million in sales in my first year from my bedroom and set the trend for being a 6 figure success, one that I would follow with every business that followed. I set my money floor.
I sold that first business in 2007 and helped many other businesses reach their potential as a Business Consultant, Marketing Consultant, Interim MD and Strategist until I started Vivico Recruitment in 2012, where I had a team of 5 people, lovely little offices and of course, 6 figure sales in year one! I loved business networking whilst my service delivery team worked hard at keeping customers happy. I was regularly seen at breakfasts, lunches and dinners as the Speaker and as a spectator. I built my business one meal at a time!
In 2015, I was sick of being locked out of women’s only networking, so I started a packed out monthly event in Northamptonshire called ‘She-Enjoys™ Coffee, Cake & Coaching’. Little did I know that I would train, coach and enjoy the company of over 700 business women over the next 3 years until the events went online on Zoom, a staple fixture in our lives today, but back then, it was tricky to get women to come online, most hate the tech!
In 2016, I was having a lot of one to one coffee meet ups where business owners were looking for support. I had also completed 18 months of expensive, intensive NLP Master Practitioner, Trainer and MasterCoach Training so I had more than just intuition and skills, I had tools, methods and certifications to launch my coaching business. Aged 44, I found my true passion. At last! I made it my mission to travel the world to learn the things that many others couldn’t leave families. or afford to do. I brought amazing trainers to an event I created called ‘She-Learns’ face to face masterclasses. We had great fun hosting them together!
In 2017, I found a new way! I’d been having incredible results with lots of breakthrough coaching one to one sessions helping women with mindset, confidence, creative strategies, sales, marketing and much more… and was being asked to create something deeper and ‘ongoing’. So I launched my signature mastermind programme ‘She-Thrives™ Transformation Tribe’ which is still going strong! I found my tribe and my vibe. Members of my tribe are now with me on a mission to clean up the Coaching Industry with The She-Coaches™ Revolution, we are the pillars of a VERY strong, very progressive, non judgemental safe community space who are truly transformational and change lives.
In 2018, my in person monthly events grew up into She-Enjoys™ Success Summits to welcome Global expert speakers and bigger audiences in the world famous Wicksteed Park, Kettering, Northants; where I spent much of childhood. Little did I know when I used to peer through the windows as a child, that I would be a professional speaker on the stage, empowering, inspiring and motivating women to be the best of themselves!
In 2019, I became an award winning, self published Author with my first book ‘The Mindset For Business’ with self coaching cards to help you create the mindset and foundations for a successful business. This then triggered more people wanting deep dive weekly coaching to bring to life the book lessons and so was born the affordable She-Enjoys™ Business Building Academy, which helps people at all stages to get their mindset for business with sales, marketing and strategy skills and confidence.
Later in 2019, I launched an online mastermind. It was clear that many of these determined business owners needed MORE mindset coaching and business mentoring, so I launched a weekly group and welcomed people from all over the world! This powerful online training and support network is still going strong, after many names it is called the She-Evolves Coaching Mastermind.
To give back to the community, I started delivering FREE 7 Day Mindset Resets online to hundreds. I will always feel connected to business start-ups – I love helping people find their purpose, passion and joy. The 7 Steps went hard and fast, with full daily immersion on mindset and skillset subjects such as; money, beliefs, procrastination, self sabotage and selling. These programmes are still available as 7 Step Mindset Reset Bootcamp digital downloads for just £97, they will change your life!
In 2020, whilst the world was in chaos, I launched She-Escapes™ UK Retreats in synergy with one of my original She-Thrives™ Tribe members, Susan Royle who is the yoga to my mindset and we were lucky for a break in lockdown where 10 of us really did escape (hence the name) to a secret location in sunny Somerset. We ran 3 together and I now run these, themed and on my own now… and they are intensive!
In 2024, I began a brave weight loss mission! Having struggled with over eating, emotional eating and binge eating since I was bullied at school (aged 12), my weight in mid 2024 had got to an all time high of 19st 10 (I’m 5ft 3) and really felt that my weight was getting in the way of building my NEXT LEVEL business and enjoying life to the fullest. As I committed to losing 100 pounds in a sensible way, many others joined me on my mission and in Apr 2025 I launched the Weight Loss Mindset Reset Club to help others with the vital mindset work to keep weight off, change beliefs and peel back old identities and fears.
If you want to know more about me, or indeed would like to chat, please click the pic of me to connect on your favourity social media platforms where I am able to accept followers. I'm always happy to make new business friends! I look forward to hearing from you...
My life today is a very different picture than that of the only child of compulsive gambling parents. I am married to the woman of my dreams (Emma Dawn Joy) and our fur babies, in our dream house in North Nottinghamshire, where I have a private training lounge. I spend every day coaching, training and mentoring business owners; watching them have lightbulb moments as they realise what they are truly capable of. It is so joyful in fact, that I now have a fully immersive programme called She-Coaches™ that certifies Deep Dtructure NLP Coach Practitioners to help them build their dream coaching business too! The She-Coaches™ Revolution is on a mission to certify over 1,000 Coaches in the next 10 years to change over a million lives for good!
I get emails and messages of joyful thanks daily. I feel very blessed as I sit writing my honest, soon to be released autobiographical book ‘She-Empowers Herself’. It’ll open your eyes and make them water in equal measures… Watch this space!
