Vivienne’s Views Business Blog

My stories, views, expert opinions and latest info on mindset coaching, business training, tech tools and much more to help you enjoy business building your authentic way to £50k and beyond!

Basic Human Needs: Our Purpose, Growth and Gift To The World

'Basic Human Needs: Our Purpose, Growth and Gift To The World' written in white across the middle of a blended blue background

As human beings, we are driven by more than just survival. Deep within our nature lies an intuitive desire for meaning, growth, and contribution. These basic human needs influence how we show up in our careers, businesses, relationships and the wider world. When these needs are met, we feel energised, purposeful, and fulfilled. When they are neglected, life can feel empty, disconnected and frustrating.

Your human nature intuitively needs to give back, contribute, satisfy, and find fulfilment in your career, business and life. It is why so many of us support charities and foundations and allow our hearts to be tugged by TV adverts. These responses are not random. They reflect our deeply embedded basic human needs that connect to purpose, growth, legacy and overall wellbeing.

As an NLP coach (Neuro-Linguistic Programming), I often work with individuals who appear successful on the outside, but feel something is missing internally. When we explore this together, we frequently uncover that their basic human needs for contribution, meaning, and personal development are not being met. The good news is, once we understand these needs, we can consciously begin to fulfil them.

Let’s take a closer look at how these needs show up in our lives and why they matter so much.

Fulfilment, Satisfaction and Basic Human Needs

'Fulfilment, Satisfaction and Basic Human Needs' written in white across the middle of a blended blue background

Finding your work meaningful and fulfilling can become a powerful source of motivation. When your basic needs are being met through the work you do, you are much more likely to feel engaged, passionate, and committed to your tasks.

Likewise, if you feel a sense of fulfilment in your career or business, you are likely to experience higher levels of job satisfaction. Additionally, this doesn’t just stay within your professional life; it spills into your overall happiness and wellbeing, too.

Many people spend years chasing success without understanding that success alone does not meet their basic needs. Titles, money, and recognition may feel rewarding initially, but without meaning and fulfilment, they rarely create lasting satisfaction.

True fulfilment comes when your work aligns with what matters to you and when you feel that your efforts are making a difference. It is the state of joy that we are destined to have.

By reconnecting with our basic human needs, we rediscover our passion and enthusiasm for what we do.

Contribution and Impact

One of the most powerful basic human needs we experience is the desire to contribute. Human beings naturally want to feel that they matter and that their actions positively influence others. After all, contributing to something meaningful can give you a huge sense of purpose. Knowing that your work, skills, or efforts create a positive impact can be deeply rewarding.

Think about the last time you helped someone, supported a cause, or saw your work make a difference. It felt great, didn’t it? That feeling of fulfilment and pride comes from meeting your needs for contribution and connection. Likewise, when you experience the results of those contributions, it can motivate you to work harder and strive for more. Contribution fuels purpose, and purpose fuels action.

As an NLP coach, I often encourage clients to explore how they want to contribute to the world. Naturally, contribution does not always mean grand gestures or global impact. Sometimes it is simply helping a client, supporting a colleague, inspiring a team, or making someone’s day better. Contributing in this way transforms the way you approach your career and life.

Personal Growth

'Personal Growth' written in white across the middle of a blended blue background

Another core element of our basic human needs is the desire to grow. Human beings are naturally wired for learning, expansion and development. Therefore, opportunities for personal growth and skill development can lead to increased competence and self-belief. You see, when we stretch ourselves and develop new abilities, we strengthen our confidence and resilience.

Doing work that means something often requires problem-solving, creativity and adaptability. These experiences help you grow into a more capable and resourceful individual. Lastly, as this Psychology Today article states. ‘One of the most fundamental drivers of human happiness is personal growth,’ and we all want to be happy!

Therefore, from an NLP perspective, growth is essential for maintaining motivation and emotional wellbeing. When your basic human needs for development and progress are met, you feel alive and inspired.

However, when growth stops, stagnation can creep in. Many people feel stuck or frustrated, not because they lack ability, but because their basic needs for challenge and growth are not being fulfilled. So, remember, growth keeps life interesting. It keeps us moving forward and evolving into the person we are capable of becoming.

Mental and Emotional Wellbeing

Meeting your basic human needs also plays a crucial role in protecting your mental and emotional wellbeing.

Feeling fulfilled and satisfied in your career or business can significantly reduce stress levels. When you know why you are doing something and believe it matters, challenges become easier to navigate. Certainly, having a sense of purpose can act as a powerful barrier against the negative effects of stress. Purpose provides direction and meaning during difficult times.

However, when your basic human needs are not being met, the opposite can occur. A lack of fulfilment or contribution will lead to feelings of emptiness, anxiety and disillusionment. Indeed, many people experience burnout not because they are working too hard, but because the work they are doing no longer satisfies their deeper needs.

When individuals reconnect with their basic needs, they often experience improved emotional resilience, renewed energy and a stronger sense of self-worth.

Professional Success

Interestingly, as we have already heard, meeting your basic human needs can significantly enhance professional success.

Having a desire to give back and make a difference can be a powerful motivator. When you feel connected to a purpose greater than yourself, you naturally set bigger goals and pursue them with greater determination. In fact, people who align their work with their basic human needs often develop stronger reputations, deeper client relationships and greater levels of trust.

If you are known for your contributions and positive impact, for example, people are naturally drawn to you. Customers, clients and collaborators want to work with individuals who genuinely care about making a difference. Likewise, you will also notice that purpose-driven individuals often become influential leaders, entrepreneurs, and professionals. This is not because they chase success, but because they focus on fulfilling their basic human needs while helping others.

What Happens When Basic Human Needs Are Not Met?

'What Happens When Basic Human Needs Are Not Met?' written in white across the middle of a blended blue background

When your basic human needs are not met, the effects can begin to show in many aspects of your life:

You may experience:

  • Burnout
  • Job dissatisfaction
  • A loss of motivation
  • Reduced productivity
  • Mental health challenges such as anxiety or depression
  • A sense of loneliness or low self-worth

Without purpose and meaning, work can begin to feel like a constant drain rather than a source of inspiration. Your in-built need to give back, contribute, find satisfaction, and fulfilment in your career and business is not a luxury; it is fundamental to your wellbeing and long-term success.

As we now know, when your basic human needs are met, they create a powerful sense of happiness, energy and joy. Life begins to feel aligned and meaningful. You begin to believe you have something special, a gift, to offer to the world.

Are You Ready to Reconnect With Your Basic Human Needs?

Yes? Great, because I have good news. Reconnecting with your basic human needs is possible at any stage of your life or career.

Sometimes it begins with simply asking yourself a few powerful questions:

  • What gives my life meaning?
  • How do I want to contribute to others?
  • Where am I growing, and where have I stopped growing?
  • What work truly fulfils me?

These questions help bring awareness to the deeper drivers behind your motivation and behaviour.

As an experienced NLP coach, I work with individuals to uncover their values, beliefs, and purpose. They use these to align their lives and careers with their basic human needs. Because when you consciously design your life around contribution, growth and fulfilment, everything begins to shift. Motivation increases, stress reduces, and success becomes a natural by-product of meaningful action.

Stop Neglecting Your Basic Human Needs

Unfortunately, too many people ignore the signals that their basic needs are not being met. They push through dissatisfaction, believing that this is simply how life works. But life is not meant to feel empty or disconnected.

So, stop neglecting your basic human needs. If you are not sure what your personal needs are or what your purpose in life is, talk to me. Sometimes the greatest transformation begins with a simple conversation. Let’s work together to unlock the fulfilment, success and joy that you were always meant to experience.